A B O U T M E
Hello there! My name is LIYANA. I’m a Digital Marketing Expert based in Malappuram with a background in Bachelor of Commerce Computer Application(BCOM CA). My journey is one of having a solid foundation in business basics and a passion for digital marketing and analysis. My specialization includes SEO, SMM, Web designing, Meta ads, Google ads, and Content marketing.
With my B.COM qualification, I have a solid analytical and strategical approach to every challenge. My aim is to help businesses grow and prosper by turning data into marketing strategies.
I love creating strategies for brand awareness.
M Y S K I L L S
PROGRAMMING SKILLS
M Y S E R V I C E S
Web Development
WordPress is a highly effective CMS that allows users to create, manage, and optimize websites without any need for coding skills. WordPress is used for more than 40% of all websites across the globe and offers user-friendly interfaces, customization, SEO, e-commerce, responsive design, mobile and speed optimization, and security. WordPress is suitable for creating business websites, blogs, e-commerce websites, portfolio sites, and membership and learning sites.
Search Engine Optimisation(SEO)
SEO is the process of making websites more discoverable and attracting more organic traffic by ranking them higher in search engine results.
Local SEO, technical SEO, off-page SEO, and on-page SEO are some factors to consider in SEO.
The benefits of using SEO include more organic traffic, credibility, user experience, and income.
Search Engine Marketing
(SEM)
Search engine marketing (SEM), a form of digital marketing strategy, utilizes sponsored ads on search engines like Google or Bing. For better return on investment, SEM includes elements like PPC, keyword targeting, ad copy optimization, landing page optimization, and A/B testing. The benefits of SEM include instantaneous visibility, increased website traffic, targeted audience outreach, and real-time tracking.
Social Media Marketing
The process of social media marketing(SMM), on the other hand, involves using social media sites for interacting with people, marketing businesses, and increasing traffic for websites. Some of its key elements include analytics, influencer marketing, advertising, participation, and content marketing. Some of its benefits include increased interaction, increased brand awareness, increased traffic, and customer feedback.
Email Marketing
Email marketing is another digital marketing strategy used to attract customers through email messages. It involves the use of call-to-action, segmentation, analysis, automation, personalisation, and attention-grabbing subject lines. Examples of email marketing campaigns include newsletters, promotional emails, transactional emails, and re-engagement emails. Email marketing is advantageous since it is scalable, cost-effective, increases traffic, engagement, and revenue, and offers high return on investment.
Content Marketing
Content marketing is a marketing approach that focuses on creating and circulating valuable, relevant, and consistent content to attract and retain a target audience. The marketing strategies involved in content marketing include blogging, video marketing, social media content, email newsletters, case study marketing, and podcasting. The advantages of using content marketing include improved search engine optimization, brand awareness, increased consumer engagement, and conversion. The best practices in content marketing include consumer-oriented marketing, content diversity, and optimization.
MY FEATURED PORTFOLIO
BLOGS
AI, AUTOMATION & AUTHENTICITY : THE NEW RULES OF DIGITAL MARKETING
AI, Automation & Authenticity: The New Rules of Digital Marketing” explores how smart technologies and genuine brand storytelling are reshaping the digital landscape. It highlights the balance between data-driven efficiency and human connection for impactful marketing.
7 STEPS TO IMPROVE YOUR WEBSITE'S SEO (2025 GUIDE)
The 2025 SEO guide outlines seven key steps to boost rankings and traffic. It covers speed optimization, keyword updates, quality content, and backlinks. AI and voice search readiness keep websites ahead of evolving trends.
What My Client and Colleagues Say About Me
FAQ !
I offer a complete range of services, including:
•Meta (Facebook & Instagram) Ads
•Google Ads
•Social Media Management
•Content Creation
•Branding & Strategy
•Local SEO
You can contact me through my website, WhatsApp, or email. Once you reach out, I’ll schedule a quick discussion to understand your business, goals, and budget—and then create a clear plan to start.
Some results—like engagement and reach—can improve within days. Lead generation and sales campaigns usually show strong results in 2–4 weeks with proper testing and optimization.
GET IN TOUCH
liyanalinu3454@gmail.com